gold – one of the earliest and most valued metals known to man

From the dawn of civilization, gold’s beauty and luster have produced a rare mythical quality unmatched by any other metal and is one of the earliest and most valued metals known to mankind. For centuries people all over the world have sought after this precious metal. Civilizations have mined it, bartered with it, and even died for it throughout history.

This reverence of gold is not so surprising when you consider its rarity, durability, and unique properties. Today gold has thousands of uses – it can be found in everything from calculators to space craft, jewelry, and much more. It is nearly indestructible, resists corrosion, blocks 98% of radioactivity, and conducts electricity. Its uses are virtually endless and have just begun to be tapped into.


Gold is rare! Today there are 165,000 metric tons of stocks in existence above ground. If every ounce of this gold were placed adjacent to one another, the resulting cube of pure gold would only measure 20 meters in any direction.

In order to create supply, gold mining companies continue to operate on every continent around the globe. Because of this broad geographical dispersal, issues that arise, political or otherwise, in any single region are unlikely to impact the supply of gold. Beyond mine production, recycling accounts for an estimated one-third of all current supply. In addition, central banks can also contribute to supply should they sell part of their gold reserves. It is worth noting that after 18 years as net sellers, collectively central banks are now net buyers, causing not only a significant decrease in supply but a corresponding and simultaneous increase in demand.


The demand for this precious and finite natural commodity occurs in many geographies and sectors. Around 60% of today’s gold becomes jewelry, with India and China at the forefront of consumption with their expanding economic power. . In East Asia, India and the Middle East, gold has powerful cultural meaning, accounting for approximately 70% of the world’s gold jewelry in 2009.

Jewelry, however, creates just one source of demand. Equally significant are the investment industry, central bank reserves, and the technology sectors. Each is driven by different dynamics, adding to gold’s strength and independence.

Proven Hedge Against Inflation:

The primary factors influencing gold prices are anticipated inflation caused by huge U.S. deficits and the diminishing power of world currencies. As people lose confidence in the government’s ability to control inflationary pressures, they inevitably turn to gold. While gold prices may fluctuate from day-to-day in world markets, the long-term demand for this timeless treasure is expected to continue. The current gold market conditions offer profitable opportunities. Today is the day to take advantage of these opportunities to own gold!

World Wide Liquidity

Perhaps the most amazing feature of gold is its stability as a standard of real value. Although its value may fluctuate, history proves its buying power tends to remain the same. Gold has been the most coveted metal in the world and the single most trusted international medium of exchange for thousands of years. Trade between countries is frequently based on gold value as the most reliable currency. While paper currencies have been devalued, eroded by inflation, and become virtually worthless, gold has maintained its purchasing power. Gold has been the established monetary standard for centuries.